At the heart of Steinlager Classic is the idea of challenge. Steinlager Classic's international award-winning taste is envied by brewers the world over. Steinlager Classic has a robust hop nose of fresh-cut green grass and a full flavour delivered by the green bullet hop, grown in Nelson at 41 degrees latitude, the perfect hop-growing location. The body of Steinlager Classic delivers a full flavour that is perfectly balanced with a dry, tangy finish and crisp clean bitterness Steinlager Classic was born from a challenge. In 1958, the infamous Black Budget cut beer imports and the challenge was put out to New Zealand brewers to produce a lager of international quality. The response was Steinlager Classic - and half a century on it is firmly established as New Zealand's top-selling premium beer.